Maggie Sottero Trunk Show at LuLu's Bridal this Weekend

An expanded collection of the latest beautiful gowns from Maggie Sottero will be featured at LuLu's Bridal this weekend! An innovator in the industry, Maggie Sottero is one of the most recognized and sought after bridal gown manufacturers in the world.  The design house creates luxurious, off-the- runway looks catering to brides of all styles. The Maggie Sottero line is known for the signature Maggie fit, the highest quality fabrics, superior construction, hand-sewn embellishments, Swarovski crystals and figure flattering stylization at affordable prices. Recipient of numerous bridal industry awards over several years, Maggie Sottero was inducted into the DEBI (Distinctive Excellence in the Bridal Industry) Hall of Fame in 2010. Call now or book online to shop this trunk show at our Dallas Design District boutique this weekend!

What is a trunk show exactly, you might be wondering? Sometimes we, who live and breathe weddings all the time, forget that terms and events that are common knowledge to us may not be so obvious to new brides embarking on their wedding planning journey. A bridal gown trunk show is one of these things.

Ubiquitous to the bridal industry, trunk shows are special in-store promotions or sales events when gown designers send expanded offerings of their new line to stores for brides to preview, try on and order. Often, salons will offer a special promotion or discount during a trunk show. By the way, you might be wondering how these events came to be called "trunk shows." The name comes from how the gowns used to be transported from salon to salon - in trunks!