Trunk Shows Explained

Sometimes we, who live and breathe weddings all the time, forget that terms and events that are common knowledge to us may not be so obvious to new brides embarking on their wedding planning journey. A bridal gown trunk show is one of these things.

Ubiquitous to the bridal industry, trunk shows are special in-store promotions or sales events when gown designers send their new line to stores for brides to preview, try on and order. Often, salons will offer a special promotion or discount during a trunk show. Bridal trunk show high season is January, February and March, and usually the designer will make a special appearance. This is a great time to snap a keepsake photo with the designer of your wedding gown! The designer will also sometimes provide complimentary special services such as “custom sizing,” extra length or a neckline change during their show.

The best thing about trunk shows is the opportunity to see and shop the latest wedding gown designs, straight off the runway. The down side to this is that the gowns are often the actual gowns worn on the runway by models, so the samples are generally small – a size 6 or 8.

By the way, you might be wondering how these events came to be called “trunk shows.” The name comes from how the gowns used to be transported from salon to salon – in trunks!



Check out our fashion-filled fall trunk show line up:
Casablanca Bridal Trunk Show
Sept 17-19  |  LuLu's
Alvina Valenta Bridal Trunk Show
Sept 24-26  |  Stardust*
Pronovias Bridal Trunk Show
Sept 24-26  |  LuLu's
James Clifford Bridal Trunk Show
Oct 1-12  |  Stardust*
Simone Carvalli Bridal Trunk Show
Oct 8-10  |  Stardust*
Maggie Sottero Bridal Trunk Show
Nov 5-7  |  LuLu’s
Jim Hjelm Bridal Trunk Show
Nov 12-14  |  Stardust*
Victoria Nicole Bridal Trunk Show
Nov 19-21  |  Stardust*
Lazaro Bridal Trunk Show
Nov 26-28  |  Stardust*
Toni Federici Veil Trunk Show
Dec 10-12  |  Stardust*

*Please call ahead for an appointment.